Tracie Burton

Tracie is an accomplished leader in Financial, Risk, and Mortgage services, holding a Diploma Level 4 qualification and bringing over 24 years of hands-on experience in the fast-paced Intermediary Financial Services sector. As HSBC UK’s Specialist Senior Corporate Account Manager, she’s passionate about transforming the homebuying journey—making it more accessible, transparent, and stress-free for brokers and customers alike.

Tracie leads our High Value Mortgage Service Team, who support our broker partners who have customers with complex lending requirements. She’s a champion for innovation, harnessing the power of AI to streamline processes and deliver tailored solutions that put people first.

A strong advocate for the next generation, Tracie is dedicated to opening doors for young people eager to build careers in financial services. She actively mentors emerging talent, helping them navigate the industry and thrive in an ever-changing landscape.

Tracie also heads up HSBC UK’s Intermediary Sustainability Action Group, driving progress towards our Net Zero goal by 2030. Her collaborative approach brings together distributors, firm principals, advisors, business partners, and consultants to create lasting impact.

Tracie sums it up best: “The intermediary world is a vibrant, inspiring place—no two days are ever the same. Working alongside talented, forward-thinking people keeps the role exciting and full of fresh perspectives.”